Youtube is with Facebook the biggest success story off the Web beside conventional sites such as search engines and news sites.
Initially a Web video-sharing platforms, through contracts with producers and TV companies, it is becoming a tool of universal streaming.
The maximum length of a video you can post is 15 minutes.
In 2015, HTML 5 became the standard format for all vidéos on Youtube and so replaces Flash.
The site was created in 2005 by three former employees of PayPal. It then allows amateurs and professionals to share their creation by putting them online. A flash reader can be embedded in Web pages of bloggers.
In 2006 it was bought by Google for 1.65 million dollars. Google improves the tool with attributes to control display of video and the HD mode.
It makes revenus through the addition of banners on the videos.
Google has filed February 19, 2009 a patent for the generation of games based on videos. Annotations change the appearance and behavior of the video that is on a server.
The annotations are associated with moments or parts of the video.
The patent explicitly states that it can be used to make games based on movies. One thinks of a game that would go to different places in the video as an adventure game or any game based on a scenario.
On July 9, 2010, YouTube announced support for the 4096 x 3072 pixels format, the larger video resolution.
Added in March 2010, the automatic caption feature allows, through voice recognition, to superimpose on the image a text version of the audio of a video.
It allows the deaf to read what he can hear but also to foreign user to read a text in English and other languages, much easier to understand than listening it.
In addition, this opens the way to automatic translation as Google gradually adds it to its various services.
Viacom sued Youtube for hosting copyrighted content. To what Youtube replied as host it is not responsible for content posted, providing it removes it as soon as it becomes aware of the fact it is illegal upload.
Every host receives income in return for his services and Google can argue that advertisements on the videos (legal or not) are its income. Viacom accuses it of making money on copyrighted content.
Another argument from Viacom: Youtube makes copies of videos in other formats for the needs of its servers, and so it copies copyrighted content. This argument ignores the fact that these automated copies are not considered under law as acts of illegal copying.
Viacom also tries to show that when buying Youtube, Google knew that the site was a typical purveyor of pirated videos, and even in the proportion of 80%. Several documents seem to go in this direction but there are small email fragments that could have been taken out of context.
Again, it appears from the Google motion that Viacom tried to buy Youtube too.
Google's response is astonishing: for years, Viacom would have itself uploaded their copyrighted content on YouTube. Viacom would have hired 18 marketing agencies to achieve these uploads ensuring that they can not be link to it.
Sometimes the videos were altered to suggest that they were filmed by spectators. Finally, Viacom did not know what was posted by it or not, asked the withdrawal of videos, then realized it wanted to have them on Youtube, and requested them to return online! (Ref).
All content is legally considered copyrighted upon creation, the only question is what is allowed or not, and because of the actions of Viacom, no one at Youtube knew what was or not!
More details on Tech dirt.
On June 23, 2010, a federal judge stated in favor of Google and dismissed Viacom for its 1 billion claim, granted Google as a service provider to be protected against claims for copyright infringment bu its users.
In 2009, a video about Susan Boyle has been viewed 120 million times. Besides these big media successes, amateur videos, get wide acclaim for their unusual content:
Lonelygirl15 was the nickname of a teenager with a strange life, very popular in the early days of YouTube. It turned out that her story was invented and the videos made by professional filmmakers.
By the use of unusual and provocative images, with their logo, companies are insured through just its integration into thousands of blogs, to obtain broad coverage without cost other than the realization of the video.These are viral ads.