The CEO of Google recognizes it, Apple is the company that was best able to innovate and move ahead of all, about things that users need.
This is from the origin with the Apple ][.
The first TV ad for MacIntosh was inpired by 1984, the book of Orwell. The idea what that Apple wanted to bring liberty. But actually what it really brings is dream. This is why it is so successfull in China.
The Xerox company having offered him a tour of its research center in Palo Alto in 1979, Steve Jobs discovers the Xerox Alto (produced in 1973) with the first graphical interface and a unique instrument, called the mouse.
The demonstrators were astonished to see that the visitor understand immediately what mean these technologies so that their own leaders found no interest in them.
Jobs wants to immediately implement what will give birth to Lisa in 1983 and the Macintosh in 1984.
Contrary to what is said, Apple had not licensed the interface and actually Xerox sued it in 1990.
The Xerox Alto was intended for internal use and universities, thousands of copies have been produced, but no commercial interest had been considered.
We see here what is the secret of Apple : new technologies are put into practice to create new products for the public. This will be found throughout the history of the firm, more recently with the iPhone and iPad.
The successes of Apple are actually successes of Steve Jobs. The firm was on the verge of bankruptcy before his return in 1997. He brings with him a new operating system and his ability to imagine popular products.
We see that the successes are often renewed experiences that had learned from the failures: The Macintosh is an affordable and lighter Lisa, the iPhone is a Newton closer to the average user.
Apple has come over time to the most closed systems, especially in the field of mobile where IOS and conditions of access to the AppStore are very restrictive, given the open systems such as Android, FirefoxOS, Tizen.
Tim Bray, Developer Advocate at Google for Android and who worked for the W3C.
The iPhone vision of the mobile Internet's future omits controversy, sex, and freedom, but includes strict limits on who can know what and who can say what. It's a sterile Disney-fied walled garden surrounded by sharp-toothed lawyers. The people who create the apps serve at the landlord's pleasure and fear his anger. I hate it.
Apple apparently thinks you can have the benefits of the Internet while at the same time controlling what programs can be run and what parts of the stack can be accessed and what developers can say to each other. I think they're wrong and see this job as a chance to help prove it.
Apple is also one of the few companies to do trials when it is doing well. Microsoft made trials in the field of mobile where its market share is insignificant, it does not make it in the console market. Yahoo! sued Facebook because its business is in freefall. SCO tried to obtain incomes from patents it did not have when it went bankrupt. The court is usually the last resort of a failed company.
But Apple makes war against the "copies" of the iPhone without really being threatened. The article Apple against Android (link below) provides an history to attempts to see why.
Tim O'Reilly wonder too how a company with so much cash can try so hard to "squeeze every last cent out of manufacturing costs".
After the huge success of the iPhone and iPad, we wonder what new Apple product will launch to continue to grow. The connected watch was seen as one of the new project, but the number of competing products already makes it impossible to succeed in this market.
In fact, Apple explores various ways ...
Medical devices is an option including a device with sensors able to anticipate a heart attack. A sound specialist is working on this device which will be based on the sound produced by the flow of blood to detect abnormal changes. We remember Steve Jobs, in his final hours, complained that the design of the oxygen mask that was put on his mouth was execrable. So it would be his vow to enter the medical field.
Apple has also made numerous acquisition (for $500 million in the last quarter of 2013 ) in the field of software.
We still do not know what will be the choice of Apple for its next major product, but if it goes through an acquisition, it will not be the Steve Jobs way. And if it does not bring dream, it is not a true Apple product.
Does Apple will build an electric car? The word spread after the firm has hired amount of engineers in the field of batteries and automobile, especially from Tesla. This is unlikely explains JL Gassée (former vice-CEO of Apple) because automobile is far less profitable than IT. Apple's earnings are higher than those of General motor.
It is learned that in January 2016, the head of Apple's electric car project has resigned for personal reasons. There would be such a project, therefore. Apple never communicates about its products before launch, but other elements can show they exist, in this case, poaching an amount of engineers from Tesla.
According to the Financial Times, in 2016, Apple has a team of hundreds of people working on a virtual reality project running on a mobile. Some have been poached at Microsoft.